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YP Boosts Data with Goodzer Deal

YP has made a deal to include Goodzer's enhanced local services data across 3,000 business categories on and YP's mobile app. The move is designed to improve the value of YP's owned and operated digital properties to merchants and…

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Strategic Deal to Boost Yelp, YP

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp's sales reach while at…

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AT&T Completes YP Sale

AT&T has finalized the sale of 53 percent of its Yellow Pages operation to the private equity firm Cerberus Capital, which has launched YP Holdings LLC. The new company will be led by newly appointed CEO David Krantz, who had…

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