Placecast Lands Major Carrier Deal With O2
Placecast is announcing that its ShopAlerts platform will power location-based push marketing for O2 in the U.K. This is its first major carrier deal, joining existing deals with U.S. brands…
Placecast: Getting National Retailers on the Local Web
National retailers are increasingly looking to get their local stores into local Web sites, directories and social and mobile sites. But they are confronting issues such as bad local store…
Placecast: Getting National Retailers on the Local Web
National retailers are increasingly looking to get their local stores into local Web sites, directories and social and mobile sites. But they are confronting issues such as bad local store…
Alcatel-Lucent and Placecast Team Up on LBS
1020 Placecast announced a deal today that will marry its location-based ad delivery engine to Alcatel-Lucent's "geo-fencing" technology. As we've written, Placecast delivers ads based on location and a number…
Placecast: A New Kind of Geotargeting
The whirlwind that is AdTech San Francisco has come and gone and as the dust settles and my notes are organized, a few companies stick out with new ideas. Of…
LSA 2013: Mobile Promotions Showing True Value
Ads aren't just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia…
ILM East: Jay Herratti Outlines Trends That Will Unlock Local
Today at BIA/Kelsey's ILM East conference, outgoing Citygrid Media CEO Jay Herratti gave a retrospective view of the past five years of local media -- what has worked and what…
BIA/Kelsey Cross-Media Predictions: Mobile Edition
As we do every year across BIA/Kelsey's coverage areas, our analysts put their heads together in cross-disciplinary fashion to handicap the 2012 local media space. It's a solid exercise and…
Deals 3D: Mobile Meets Deals Part II — Cutting-Edge Demos
For Part Deux of the Mobile Meets Deals series, host Mike Boland continued his dialog with segment leaders. First up was Brian Knapp, VP of Business Operations, Loopt. Knapp presented…
Deals 3D: Announcing The Heavy Hitter Lineup, July 18-19 in SF
Readers of the blog know that we believe the deals space is the springboard for the next generation of …dare I say it…Local Online Commerce. Our Deals 3D conference July…