Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,…
At BIA/Kelsey's NEXT conference last month in Boston, one of the more popular sessions featured Nish Parek from IBM Watson and Jodie Sassse from Equals 3 showing how artificial intelligence and cognitive computing can be applied to tough marketing problems.…
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search...the original programmatic advertising), it's coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing this week.…
Nearly one in four small and medium-sized businesses offer a loyalty program according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). The top industries that use loyalty are other personal services, retail, construction/contracting, and computers or software.…
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving,…
Google Home, Amazon Echo, Siri, Cortana and a slew of other voice assistance services have come to market in recent years. As many as seven million home speaker units equipped with voice services were in U.S. homes at the end…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper that publishes today. Among the $72 billion projected for U.S.…
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile among men…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? More importantly, what does this all mean for advertisers and campaign tactics? We covered the first two questions in…
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses, their increased use of Instagram year-over-year,…
The market for "big data" and related business analytics services is set to grow beyond $200 billion by 2020, according at least one estimate. With so much invested in data, marketers expect and want the best ROI. It turns out that…
Facebook gets into 'conquesting,' Instagram gets into video ads, and Airbnb gets into restaurant reservations. These were topics on this week's BIA/Kelsey LIVE, with a redux of our 2014 "bundle, or not to bundle" debate. Produced by Mitch Ratcliffe and featuring…
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional…
What's the BIA/Kelsey analyst outlook for 2017? Like we do every year, predictions have been made and brought together across BIA/Kelsey analyst coverage areas. And the report publishes today. In addition to the sneak peek provided last week, four of…
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online marketing…
Who will win the "personal assistant app wars?" What will 2017 hold for mobile advertising? And what are the tools that SMBs will be most interested in? These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe…
On Monday, I walked through an analysis of automotive search spending in the top ten U.S. media markets. As you can see, there's tremendous variability in local spending patterns by business speciality and channel. With so many local differences in…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I've been tackling over the past few months. Among the $72 billion projected for U.S. mobile…
HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the…