Marketing Drives Growth By Being Intrepreneurial

Marketing Drives Growth by Being Intrepreneurial

CMOs need to advocate and foster entrepreneurship inside their companies (i.e., "intrapreneurship") to win in the marketplace. The marketing function in many companies can feed the innovation engine by connecting product, sales and customer conversations together into fresh marketplace-based insights that…

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Hibu Bundles Facebook Services For SMBs

Hibu Bundles Facebook Services for SMBs

Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it's joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…

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SMBs Are All About Results (video)

SMBs are All About Results (video)

Traditional digital advertising models no longer work for SMBs, according to GotU's Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…

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Mobile Video Popular In Brand Building

Mobile Video Popular in Brand Building

According to a study from Teads and eMarketer  more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top disadvantages…

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