CMOs need to advocate and foster entrepreneurship inside their companies (i.e., "intrapreneurship") to win in the marketplace. The marketing function in many companies can feed the innovation engine by connecting product, sales and customer conversations together into fresh marketplace-based insights that…
Facebook continues to take over SMB marketing, Yext integrates Uber, and small businesses state their intentions. These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll be live…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it's joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…
At a time when business functions can be atomized, Helpware brings together elements of on-demand and enterprise Saas. This takes form in a service that lets companies outsource back-office operations. The benefit, according to founder Andy Steuer, is to allow businesses…
In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he's applying these principles. The outcome: A Matrix partner used a more informed data position…
Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey's Local Commerce…
Twitter's now an NFL broadcaster, Google enters the Messaging wars, and Marchex unwinds the advertising world's "last click attribution" dilemma. These were the topics of this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Traditional digital advertising models no longer work for SMBs, according to GotU's Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, CBS Radio as it Approaches IPO: Industry Position, Competitive Assessment, Valuation Estimates. CBS Radio Inc. (“CBS Radio”) is in the process of being spun out…
Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about "audience extension" strategies. Audience extension is a data-driven targeting technique that enables a publisher to extend the reach and…
What's the deal with AirPods? What is 'service commerce?' And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey's new podcast BIA/Kelsey LIVE…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
According to a study from Teads and eMarketer more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top disadvantages…
Which is easier, transforming a legacy media company or turning a battleship around in a canal? That may sound dramatic, but the struggle is real. The Local Media Association (LMA) organized a mini workshop at BIA/Kelsey ENGAGE to tackle this question and…
In the age of tech rumors and connectivity, Apple's announcements this week were mostly an expected array of feature updates. A victim of its own success (good problem to have), it's getting harder and harder for Apple to live up…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer. eMarketer reports that by the end of 2016 104 million adults in the U.S. will be…
Your product pitch may sound great to colleagues, partners, investors and others who speak the language of local commerce. But how well does it resonate with a real life SMBs? We posed this challenge to a handful of local startups…
