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Discussion With New FindnSave CEO Ben Smith

Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new…

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Case Study: Meineke Adds Online Scheduling to Mix

Meineke Car Care Centers, with 900 franchises, has a huge ad budget, which it has been spending on Yellow Pages, TV, coupons, SEM and the Internet. Recently, Meineke has worked to integrate local ad opportunities under one “local expert.” But…

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At Search Starts Here: Making Money From Social Media

Speaker: Will Scott, Owner, Search Influence Moderator: Michael Boland, Senior Analyst and Program Director There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers…

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Bookshelf: The B2B Executive Playbook

Business-to-consumer companies have tried to invade the business-to-business space in multiple instances, almost always with disastrous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But…

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Ambassador Media Files Chapter 7

Ambassador Media Group filed for Chapter 7 bankruptcy Friday, citing debts of more than $10 million and assets of only $4 million. A Chapter 7 filing usually signifies a company's intent to liquidate. With $4 million in assets and $10…

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Mobile and March Madness Audience Engagement

Nearly 70 percent of consumers who watched this year's NCAA tournament did so on both a television and mobile device, according to a new study from Millennial Media and the Interactive Advertising Bureau conducted by Harris Interactive. More than 2,000…

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MasterCard Jumps Into Deals Space

American Express is all over the deals and promotions space, with its Link, Like, Love campaign on Facebook; Twitter offers; and geo-based deals on Foursquare. Its Serve product also has been providing deals for AOL's Patch.com. Until now, there has…

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Applying Big Data to Home and Trade (and Other Verticals?)

Home and trade lead sites often take a simple, category-by-category directory approach, but visual contractor rankings might make more sense, argues Jiyan Wei, cofounder of BuildZoom. Wei says his team canvassed home and trade sites such as Angie’s List, ServiceMagic,…

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