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Google+ Local: The Mobile Angle

Over the past day and a half, there's been lots of talk about Google's new Google+ Local, effectively fusing its flagship social and local products (and ditching what was Google Places). Peter Krasilovsky has a good writeup earlier about how…

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Google Integrates Zagat Into Rollout of Google+ Local

Zagat is Google's great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of…

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ScoutMob Lands $3.25 Million, Teams With First Data

ScoutMob, the two-and-a-half-year-old mobile-centric deals company, has landed a new $3.25 million round to develop its technology base and add more markets. It is currently in 13 cities and has more than 1 million subscribers. The company, which had previously…

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The Big Recap of Our MLM Webcast and Conference Preview

Following last week’s post detailing our webcast, we held it yesterday with lots of discussion around the trends driving mobile innovation and investment. This comes in the midst of preparation, programming and speaker recruiting for our upcoming MLM San Francisco.

You can download the slides or watch the streaming webinar replay here. As a bonus, the webinar had a discount code for conference registration, which can be seen in the replay. You can also see summary points below (and more after the page break) for the “10 Trends” from the webcast.

And we’re close to announcing a new batch of conference speakers, which should really round out the program (a great lot so far). Stay tuned for that, and we hope to see you at the conference.

Trend 1: Mobile Ad Revenues Take Off
We see ad revenues growing a great deal, partly driven by evolving mobile usage patterns and smartphone penetration. The latter just surpassed 50 percent of all U.S. mobile subscribers according to Nielsen.

Meanwhile, our forecast indicates that U.S. mobile ad spending will go from 1.7 billion last year to about 7.7 billion in 2015, which is a CAGR of about 39 percent (and affirmed recently by the the IAB).

There are also some interesting dynamics unfolding with the economics of mobile ad rates. Mobile usage is outpacing advertiser demand, so you see greater supply of ad inventory than ad spend.

So ad rates such as CPMs and CPCs are going down. We believe that trend will continue, but will normalize at a certain point over the next couple of years as advertiser demand picks up.

MLM Session Tie-in: Mobilizing Commerce: A BIA/Kelsey Perspective

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Target Brings Shopkick Nationwide

Target, one of the largest discount retailers in the U.S., announced today that it will now offer its guests the Shopkick app for their smartphones. When customers walk into their local Target store, they receive points known as "kicks." As…

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Yell Group Plays the Name Game

The global directories company Yell Group, which is fighting a rapidly declining core business as it shifts to new digital products, has announced it will be changing its name to Hibu, pending the approval of its shareholders in July. The…

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Local Display vs. Search: Display Often Wins

Local display doesn’t get as much attention as search for SMBs, but we know that in many situations, it can complement search campaigns, or even produce better results. No one pushes harder on this than PaperG, which has developed a…

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Coupons: Do The 99 Percenters Really Matter?

"Yes!" say University of Virginia's Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new  research to this point is summarized in this month's Harvard…

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June’s ‘Local’ Events: One Hot Month

The June calendar is definitely filling in. It is the most active month in memory. I’ll be attending five events -- three in San Francisco, two in San Diego. As Richard Rogers says: “June is bustin’ out all over.” In…

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XAd Report Shows Growth in Local Mobile Search

XAd, a mobile local ad network, released its Q1 2012 report today that shows growth in the local-mobile search category, particularly transportation-related search within the travel sector. We're not surprised by the results, given our forecast of total U.S. mobile…

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