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Google Integrates Zagat Into Rollout of Google+ Local

Zagat is Google's great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of…

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Yell Group Plays the Name Game

The global directories company Yell Group, which is fighting a rapidly declining core business as it shifts to new digital products, has announced it will be changing its name to Hibu, pending the approval of its shareholders in July. The…

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Local Display vs. Search: Display Often Wins

Local display doesn’t get as much attention as search for SMBs, but we know that in many situations, it can complement search campaigns, or even produce better results. No one pushes harder on this than PaperG, which has developed a…

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Coupons: Do The 99 Percenters Really Matter?

"Yes!" say University of Virginia's Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new  research to this point is summarized in this month's Harvard…

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June’s ‘Local’ Events: One Hot Month

The June calendar is definitely filling in. It is the most active month in memory. I’ll be attending five events -- three in San Francisco, two in San Diego. As Richard Rogers says: “June is bustin’ out all over.” In…

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