Mobile ad network Millennial Media is out with its Q1 mobile mix report, showing that tablets were among the top 20 across all mobile devices. The Apple iPad, Samsung Galaxy Tab and Amazon Kindle Fire are the top three tablets on its platform. Non-phone connected device impressions, including tablets, made up 20 percent of the device mix, up from 15 percent last quarter.
Although smartphone ad impressions saw growth from last quarter, the percent of overall impressions is somewhat flat quarter over quarter. This demonstrates a disproportionate growth of non-phone connected device impressions in comparison to smartphones and feature phones. Other findings include gaming as the top category for mobile apps, with music & entertainment and mobile social media rounding out the top three.
This week, we released our top 10 mobile local media trends. You can view the presentation slides or watch the video here. And if you’re looking for ideas on how to monetize the intersection of mobile, local and social, then join us for our MLM conference in San Francisco next month.