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DexOne: It’s All About Bundles

On today's Q3 earnings call, DexOne CEO Alfred Mockett made it clear that bundles are central to Dex's hopes of arresting its revenue declines. The company grew its digital bookings by 26 percent in Q3 and expects to end 2012…

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The Continued March of Location Data

One clearly emerging theme from our mobile local coverage is the collision of Big Data and local. Every week I get in more conversations with startups working to improve location data or mobile device signals to target ads. Much of…

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AutoTrader: Mobile Site Boosting Personalized Usage, Leads

Increasingly, a lot of the mobile discussion is oriented towards ecommerce. But what does a major vertical site do with mobile when it doesn’t sell anything online? AutoTrader, the leading auto site, doesn’t sell cars online. “We basically sell advertising,”…

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New Local Execs Added at ILM West (Dec 4-6 in LA)

Our ILM West conference, which is being held Dec.4-6 in LA, continues to build in a big way, with new speakers and sessions that reflect the dramatic changes in the Interactive Local Media marketplace (and the breadth of BIA/Kelsey research.)…

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A New Yellow Pages for NY Local Service Pages

Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow…

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Seattle Opt-Out Ordinance Struck Down

The Yellow Pages industry won a big victory yesterday when the U.S. 9th Circuit Court of Appeals struck down Seattle's tough opt-out ordinance in a unanimous decision. The court based its decision on the finding that print directories offer more…

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ADPAI Event Examines the Great Transformation

The Asian Directory Publishers Association's annual conference next month in Thailand has assembled an impressive list of international industry leaders to take a hard look at the challenges of transformation directory organizations. ADPAI represents search and directory companies throughout Asia…

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Will Brands Dig Into Listings to Target Locally?

Retailers own the local experience with customers. But the brands they sell have a stake in local targeting, too, typically supporting it via coop advertising. Other methods to get in front of local customers are less dependent on their retailers.…

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