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The Challenges Inherent in Invading Yellow Pages

The Wall Street Journal today wrote about the challenges that newspapers have in trying to sell to small local businesses. Beth Lawton at the Newspaper Association of America kindly asked us to add some context to the article (subscription required). Here…

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Economy Is Bad? Hiring Is Up in Print and Local Search

The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and local search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search.…

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RHD Posts 6.7% Drop in 1H Ad Sales

R.H. Donnelley posted its first-half results today. While ad sales are clearly trending negative, the company was able to report modest revenue and EBITDA growth. Ad sales, however, are the best indicator of how the business is performing. The following…

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Microsoft Live Search Redesigns Home Page

This just in: Microsoft's flagship search engine unveiled a new home page interface that will include rotating background images with embedded "hot spots" that direct users into various vertical searches when moused over. This is essentially a visually driven discovery…

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L.A. Times Kills Sunday Real Estate Section

To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals,…

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Progress Report From Yahoo Newspaper Consortium

The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…

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Marchex Launches New, Improved Ad Platform

Marchex has announced the launch of Marchex Connect 2.0, an updated version of its private-labeled local ad platform that is used by local ad resellers such as AT&T and Yellowpages.com. The new version's highlights include integration of call tracking (from…

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NYT’s Michael Rogers at Inman: Mobile Is Key

Michael Rogers, The New York Times Co.’s futurist-in-residence, told Inman Real Estate Connect attendees last week that over the next few years, “mobile [will be] the most important piece of the interactive space.” Largely driving the adaption of mobile will…

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Deanna Brown at Inman: ‘ITV Is Here’

New media pioneer Deanna Brown, who is running Scripps Networks Digital after stints at CondeNet, AOL and Yahoo, told Inman Real Estate Connect attendees last week that their responsibility is to make sure real estate brokers are “on mobile, the…

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New CEO Presents Idearc’s 1H Results, Outlines Game Plan

New CEO Scott Klein presented Idearc Media's first-half results and previewed his plans for reorganizing and reenergizing the company. The main theme of the presentation was a “Journey of Transformation,” which is truly what Idearc needs based on the results of…

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Local Arts Nights Out via Google

Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while in San Francisco for Inman, I found “Tartuffe” by the African-American Shakespeare Co. when I searched “San Francisco” and “Theater.” It was…

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Yellow Pages Decline May Be Raising Prospect Delivery

One of the hard and fast truths about print Yellow Pages advertising is that the ads at the front of the heading almost always generate more calls and leads compared with those further back. The current trend is for small-business advertisers…

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Mixed Earnings for Yell, PagesJaunes

Yell Group saw an 11.3 percent rise in its share value yesterday (to 79 p) following its first-quarter 2009 earnings (its financial year ends March 31) announcement, in which the publisher topped its U.S. guidance, fell a bit short in the…

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When Everyone Comes From Somewhere Else

One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in…

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