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Footfall123 Finding Its Niche in Loyalty

Making the rounds last week in London's burgeoning digital media community, we met Footfall123, a London-based company offering a loyalty marketing solution with a strong social marketing component. Footfall123 white labels its solution through partners and also works directly with merchants.…

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Lem Lloyd’s Move to FixYa: Q&A Sites as Content Marketing

People are getting excited about Content Marketing again this year, with Website, mobile and video editorial content, ratings and reviews, promotions and listings broadening the content farm/search ranking algorithms segment we saw several years go. Q&A sites are a key…

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Video at Internet Week – GRPs Are What Count

This is "Internet Week" in New York City as MediaPost hosts a series of conferences on the heels of the the second annual Digital Content Newsfronts. This is the Internet industry's answer to broadcast and cable television's "Upfronts" where the major…

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Schedulicity Makes Case for ‘A-Comm’

The scheduling space is heating up, with a number of key vendors competing for SMB business, companies such as Groupon and Merchant Circle acquiring and integrating scheduling companies into core activities, and new companies such as MyTime attempting to aggregate…

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GrubHub, Seamless Merge; Mobile Drives Food Ordering Growth

Photo: CNN Online restaurant ordering and discovery giants GrubHub and Seamless have agreed to merge their operations, creating a single company. Chicago-based GrubHub currently serves more than 20,000 food ordering establishments in 500 cities, while New York-based Seamless serves more…

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AnyPerk Expands Concept of Employer Driven Discount Clubs

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept's been widely extended with the addition of…

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Where Could Yelp Be Going Next?

Last week, we made the prediction that Yelp will buy build or partner to bring Vine-like functionality to its mobile products.  This comes in the wake of Yelp's positive Q1 earnings, and moves by Facebook and Foursquare to compete more…

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Is There a Local Angle for Vine?

Twitter's Vine is blowing up for its ability to shoot quick and easy videos. Smartphone saturation and wireless broadband also make it an opportune time. And people are getting creative with the 6 second format. The ease of use makes…

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A Close Look at Sales Best Practices

Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data…

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