Lem Lloyd’s Move to FixYa: Q&A Sites as Content Marketing
People are getting excited about Content Marketing again this year, with Website, mobile and video editorial content, ratings and reviews, promotions and listings broadening the content farm/search ranking algorithms segment we saw several years go.
Q&A sites are a key component of the new content marketing, driving user-generated content, participation and sticky usage. A big believer in them is former Yahoo and Knight Ridder/Digital Cities exec Lem Lloyd, who has just joined Q&A site FixYa as Chief Revenue Officer.
Lloyd notes that FixYa, ,a company with Israel and Bay Area offices, has 30 million unique visitors in the U.S. and abroad, drawing real scale around “passionate” subjects ranging from high end auto repair to Dyson vacuum cleaners. A search on “brakes” in the Chicago DMA, for instance, got 52,000 searches. “They are devoted to the brands, and making (their products) work,” he says, noting that the site has “some of the highest CPC and RPM” in the industry.
Lloyd argues that while the content is brand-centric, it is also intrinsically local. The site is ultimately focused on local intent, he says. The next steps are to use the site’s 17 million questions to build “a scalable marketplace,” in part by syndicating the content to media sites, he says. Some of that effort will spring from the site’s analytics, which reveal what people are looking for.
This Post Has 7 Comments
Totally agree that Content Marketing is big news once again.
With Google making it harder and harder for directories to get ranked in search results, its now the combination of lead gen sites and content marketers that are coming together to dominate the market.
Hello there! This is my first comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading your posts.
Can you suggest any other blogs/websites/forums that deal with the same subjects?
Thanks a ton!
Hey business owner … screenwerk.com is also a great blog to follow.
The prices of services has indeed transformed within the last couple of years since prices choose to go substantially lower without really
compromising the reliability and incorporated features inside a package.
The differences between your site and the sites in the Top 10, these sites
have SEO engineers working for it, understand SEO. Some websites are set up to
earn money off of ads that are run along side informational articles, while others are
set up to earn money from the sale of products and services.
If people simply take time outt to look for some fundamental marketing techniques and psychological science then online marketing and SEO would probably
be a great deal less troublesome and they might certainly
save cqsh by perhaps doing it themselves orr looking for a well-informed but economical specialist to do iit
Yes, I agreed with you. Actually google has frequently changes their algorithms and as you know that now a days content is the king, so we have to follow the content marketing related things. Thanks for the good blog it will really help us a lot.