TV and Radio Update: June 2020
As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of…
TV and Radio Transactions: Year to Date Update
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as…
TV Transactions Occurring at a Strong Pace while Radio Maintains
Through the end of May, TV station transactions were noticeably up as compared to last year’s levels. Some of that increase is tied to the spin-off of some of the Tribune stations that Nexstar is poised to acquire. Yet, the…
Local Radio Comes in Fifth Most Significant Local Ad Platform in 2017
Transaction Volume High and Top Billing Radio Stations Remain the Same Our first edition of Investing In Radio® Market Report reports that the radio industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air…
One Big Radio Deal and a Continuous TV Deals Defined 2017. Now, Trending Factors for 2018
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total…
Syracuse, NY: Yet Another Example of the Increased Competition Radio Broadcasters are Facing
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for entertainment and information and targeted…
ENTERCOM – CBS RADIO: What Does it Mean?
Clearly, the radio industry got shocked today with the announcement of Entercom and CBS Radio being combined into one company. For several months, the prospect of CBS Radio as a separate public company through a new IPO has led many…
Radio’s Outlook for 2017
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…
FM Translator ‘Open Window’ Fetches $4M So Far
On July 29th, the FCC opened a window for FM translator sales. Each week, we will report on activity throughout the open window period that ends in late October. More details and analysis are here. _______ Since the July 29th window opening…
BIA/Kelsey to Provide Quarterly Assessment of Radio Industry’s Performance
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we'll issue the first report in November. As the local media marketplace becomes…
Health Care Vertical – Important to Understand for All Local Media
Local media organizations facing incredible competition have to understand the media spending trends and behaviors of advertisers within key vertical industries. One particular area is the health care vertical. BIA/Kelsey estimates that for 2015 the total advertising spending in local…
SMB Advertising: A Segment Not To Be Overlooked
With all of the new competition faced by traditional and new media companies, these companies are increasingly focused on developing new business anywhere they can. One potentially treasure trove of new business is with small and medium businesses (SMBs). As…
Broadcasters Moving Digitally
Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…
Evaluating Trends in Local Television Revenue from a New Angle
As the effect of political advertising starts to take hold in several hot primary states, we are reminded of the roller coaster impact politics has on local television station revenues. To normalize this up and down challenge of the local…
National Advertisers Spending in Local Markets
In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…
Comcast Poised to Acquire Time Warner Cable
Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…
At Leading in Local: ILM 2013: Local Online Video: Anchoring the Next Wave
BIA/Kelsey's forecast for local online advertising revenues is that it will soar from slightly over $1 billion in 2012 to $5 billion by 2017. Describing that new media ecosystem was the purpose of the Online Video session at BIA/Kelsey's Leading…
TV’s Role in Media Advertising Marketplace – Competitor Acknowledgment
Recent reports of more online/digital companies using television as a key advertising vehicle has furthered buoyed the fortunes of this media. After a remarkable 2012 in political advertising sales, many local television stations this year felt in a comfortable position.…
Video’s Starring Role in SMB Marketing Success
The strong growth and future prospects for online video for SMBs were discussed by three notable panelists involved in this area at SMB Digital Marketing. Led by moderator, Rick Ducey, Managing Director at BIA/Kelsey, these panelists covered the extraordinary growth…
SMB Digital Marketing: Best Practices for Lead Generation Detailed
Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier…
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