Vantage Points: CUMULUS MEDIA | Westwood One’s Chief Insights Officer Pierre Bouvard on Media Attribution: Radio’s ROI Exceeds Digital, TV
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One…