Where is Facebook Moving in Local?

As promised in our LSA conference coverage last week, here is a deeper dive on Facebook's positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more…

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LSA 2013: What’s Working in Mobile?

This afternoon at the Local Search Association Conference in Las Vegas, a panel of mobile ad companies batted around ideas and examples of where they're seeing efficacy. The panel, moderated by Greg Sterling, included: Tim Garcia, Vice President, Business Development,…

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LSA 2013: The SMB State of the Union

To kick off the Local Search Association conference in Las Vegas, we saw lots of data on where SMBs are in the current environment of media transformation, and what it means for providers of local advertising. Greg Sterling, Senior Analyst,…

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Moving Further Down the Path to Purchase

Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings…

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