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Vantage Points: Broadcast TV Sales is Broken

Vantage Points: Broadcast TV Sales is Broken In this edition of BIA Advisory Services’ Vantage Points series, David Buonfiglio, Fractional (Outsourced) VP of Sales and President, Mammoth Sales Solutions, examines the state of broadcast TV sales. The Vantage Point series taps the perspectives…

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Local TV’s Hot Sales Categories

TVB's Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB's proprietary Purchase Funnel Study and BIA Advisory Services forecasts. BIA's ADVantage local market intelligence service forecasts…

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