OTT Players And Looking To ATSC 3.0

OTT Players and Looking to ATSC 3.0

Streaming TV became a major force to be reckoned with during the coronavirus pandemic with an explosion of viewing, services, and advertising. Be sure to register for BIA's upcoming webinar (April 1, 2021) to learn more: All Eyes on OTT…

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What Keeps Multi-Location Marketers Up At Night?

What Keeps Multi-Location Marketers Up at Night?

Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on…

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OTT Ecosystem Players

OTT Ecosystem Players

BIA convened an expert panel of OTT industry thought leaders who shared their insights, recommendations, frustrations and excitement about Connected TV. The session was moderated by Mitch Oscar, BIA advisor and Advanced TV Strategist for USIM. The webinar is available…

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