Stover Joins SuperMedia as CMO

SuperMedia announced today that Local Matters CEO Mat Stover will join SuperMedia as its chief marketing officer, effective on March 7. Stover will report to SuperMedia CEO Peter McDonald. Stover and McDonald go way back, having served together on the…

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More Infographics for Your Friday Pleasure

I was talking to a colleague earlier about the rise of infographics. Yesterday, we saw one from The Dealmap, and recent notable ones include Facebook and Foursquare. My all-time favorite is Napoleon's March. They're fun, illustrative, viral and of course promotional for whoever…

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This Week in Social Local Media

This week we officially launched the new Social Local Media Continuous Advisory Service (SLM CAS for you acronym junkies). Thanks to the hundreds of you who joined our kick-off webinar yesterday. One of the topics we covered in the webinar…

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Guarantee at Center of New Dex Strategy

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Following a discussion of its 2010 full-year results, Dex One’s leadership team outlined a new strategy today that it says will restore the company to positive revenue growth by the second half of 2012, with print stabilizing to single-digit declines.

One of the key elements will be the Dex Guaranteed Actions, a performance-based model tested beginning last year in Phoenix and recently launched in Seattle and Minneapolis, with a gradual rollout in other markets. The program essentially guarantees advertisers a predetermined number of business leads.

Dex leaders say the program succeeded in changing the sales conversation from price to performance, and is seen as a key element in the company’s efforts to stability print revenue declines from their current high double digits to mid-single digits within two years.

CEO Alfred Mockett and his team outlined a number of key objectives and supporting initiatives, among them:

* The company projects it will move from 10 percent digital to 30 percent digital revenues by 2012.

* DexOne is planning to convert its 2.2 million free business listings into paid. Mockett describes free listings as an “historical anachronism.” Converting to paid will generate revenues and also direct more leads to paid advertisers, Mockett said.

* The company is investing in its sales force, arming it with iPads and launching the Dex One Sales Academy to improve both initial and ongoing sales training.

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Measuring Social Media ROI

We're discussing it on the Social Local Webinar today and Will Scott sent me this presentation on the subject Likes to Leads - Actionable Social Media Analytics View more presentations from Search Influence

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Where Continues Local Discovery Kick

Just a few months after it relaunched its mobile app around the idea of local discovery (an overall mobile trend), Where yesterday launched another set of discovery features for iPhone and Android. Central to the new app is Perfect Places, a discovery…

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Adaffix and Orange Name That Number

This morning I received a note from Adaffix CEO Claudia Poepperl about a deal the company formed with Orange Austria to integrate directly into the carrier's network infrastructure. As anyone in the mobile game knows, carrier deals (especially pre-iPhone) are like gold.…

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Quick Take on SuperMedia Results

  SuperMedia announced 2010 financial results today. We will listen to the earnings call later and report more detail here and in a brief to our clients. The quick take is that on an adjusted based, 2010 SuperMedia revenues dropped 20.3…

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Meeting Customer Expectations via Social Media

As I mentioned in my coverage of the C3 conference, social media and customer service seem to be made for each other. But the speed of interaction seems to be both a blessing and a curse. Case in point, during the conference I tweeted the following about how Best Buy and GiffGaff were considered to be models of how brands interact with customers via Twitter:

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Within seconds a rep from Best Buy tweeted this response:

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