BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That's all a lot harder than it sounds. Key to…
Small and large business are learning an important lession: Growing sales typically evolve out of deep audience engagement. Finding more audiences similar to the customers who already convert is easier than converting new disengaged audiences. The strategy, known as "audience…
This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such as mobile websites, tap-to-pay…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. Quantifying Call Commerce BIA/Kelsey estimates that mobile calls represent…
On July 29th, the FCC opened a window for FM translator sales. Each week, we will report on activity throughout the open window period that ends in late October. More details and analysis are here. _______ Since the July 29th window opening…
Given the rapid growth of mobile "near me" searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It's not just about contextualized and location-targeted content, it's about clean and accurate location…
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we'll issue the first report in November. As the local media marketplace becomes…
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence…
Snapchat is my new favorite dark horse in the world of location-based marketing. We've covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the…
With the end of summer and start of school, back to school shopping is on many consumers minds - 55% are using Pinterest for online shopping according to a Kleiner Perkin's trend report. BIA/Kelsey track small business use of more…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. The Base Ingredient The telephone is 140 years old,…
Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product and vertical-focused shops. This…
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47%…
Though Pokémon Go is breaking engagement records left and right, its staying power is up for debate. This has a lot to do with the science of gaming and the types of game mechanics that breed sustainable play over time.…
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000…
There's lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in...connecting atoms to bits. Nowhere is this embodied more than xAd's recent Pandora Jewelry campaign to…
BIA/Kelsey Bytes are excerpts from research reports. This is the first installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. CALL COMMERCE: WHAT IS IT? One of the…
Uber has traded in its China business model for a 20 percent share in a new joint venture with its primary Chinese competitor, Didi Chuxing. Handing over its brand in China as well as its network of drivers and customers,…
