Yext, the "knowledge engine" of business listings, has filed to offer stock to the public after 11 years of challenging growth. Between 2015 and 2016, Yext saw net revenues rise 49.5 percent to $89.7 million while net losses increased by…
BIA/Kelsey has released A Data-Driven Approach to Marketing Information Acquisition, a sponsored research report exploring the how analysts can use an initial wide-ranging investigational step to discover target customers followed by refinement of selection criteria. It examines how to narrow…
Comscore's 2016 Retail eCommerce announced it's 2016 total U.S. sales results this week. Overall, the eCommerce share of U.S. retail sales amounts to just eight percent. As GDP grows, retail's total sales have dwarfed eCommerce's growth, preventing online from gaining…
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer lives through voice assistance and personal tracking devices, such as…
Local is different. Different than national advertising. And each locality is different. Although many studies focus on national advertising and marketing spending, we believe an understanding of the features of a local media market must contribute to the strategic use…
Uber, Lyft, HomeAdvisor, and hundreds more companies have emerged in the local on-demand economy, reshaping local services and employment structures. The latest, receiving an undisclosed amount in Series A funding today, is Grab A Gardener. More than $16 billion in…
Google Home, Amazon Echo, Siri, Cortana and a slew of other voice assistance services have come to market in recent years. As many as seven million home speaker units equipped with voice services were in U.S. homes at the end…
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile among men…
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online marketing…
On Monday, I walked through an analysis of automotive search spending in the top ten U.S. media markets. As you can see, there's tremendous variability in local spending patterns by business speciality and channel. With so many local differences in…
Pick your target. Know what you are up against. Maximize your local budget. All simple rules of thumb that marketers use when deciding where and how much to advertise. But within each local media market, there can be significant variability…
Following the release of our free white paper, Every Location Counts — SEO in Local Brand Engagement, BIA/Kelsey will host a one-hour webinar this Wednesday at 11 AM Pacific to discuss our findings with George Freitag, Local Search Evangelist at…
Sales team composition is changing across all industries as information technology concentrates decision-making data in the hands of sales managers. Consequently, there are far more sales managers than at any time in history while the number of supporting roles, such…
Tracking people and things, from products to assets necessary to customizing, delivering and supporting great local customer experience will become a critical competence for SMBs and the enterprise over the next five years. Without an underlying logistics system, supply-chain management…
Soleo, the Victor, N.Y.-based developer of search and call monetization services for local business, introduced a new version of its developer application programming interface (API) today at Street Fight Local. The new API supports voice search, complex text searches and…
Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it's joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…
Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about "audience extension" strategies. Audience extension is a data-driven targeting technique that enables a publisher to extend the reach and…
Small and large business are learning an important lession: Growing sales typically evolve out of deep audience engagement. Finding more audiences similar to the customers who already convert is easier than converting new disengaged audiences. The strategy, known as "audience…
Uber has traded in its China business model for a 20 percent share in a new joint venture with its primary Chinese competitor, Didi Chuxing. Handing over its brand in China as well as its network of drivers and customers,…
A couple weeks ago, at BIA/Kelsey ENGAGE, I made the comment that the local on-demand industry has achieved "peak-Uber," when the company seems inevitable and unbeatable but will be hard-pressed to continue to raise capital at the break-neck pace it…
