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Boston.com: No More Keyword Sales, But Search Is Leveragable

Newspapers haven't done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search/directory effort in 2006. As chronicled by…

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OpenTable Goes Mobile; 1 Million Served

Online restaurant booking success story OpenTable has started to make moves into mobile -- both building apps and distributing its reservation system to other app partners. This is a logical move, given that arts and entertainment is a big category…

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Local.com Reorgs Into 3 Business Units

Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.” The latter unit will consist of more than 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution…

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Geolocation Chatter Continues

The discussion volume for geolocation continues to be turned up. The latest example is the geolocation panel that took place at TechCrunch's Real Time Crunchup on Friday. If you missed it, you can see the entire session here. If you…

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Peace in the Sales Ranks: Selling Multiproduct Solutions

One of the often asked questions we receive regarding sales from all local media sectors is whether multiproduct selling by a single sales force is really possible. The natural follow-on question invariably is, what would be the benefit of a…

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Public Radio: A Local Media Competitor?

National Public Radio has been recently getting more aggressive in promoting sponsorship packages in advertising industry trades. Indeed, NPR has positioned itself as an advertising alternative to other news outlets -- positioning that hyperlocal sites such as Sacramento Press are…

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ShopSavvy Comes to the iPhone

One of our favorite mobile products is ShopSavvy, the Android-based app that essentially turns your phone into a bar code scanner. It now joins the 100,000-deep library of iPhone apps. Technically, what the app does is overlay a horizontal scanline…

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Comcast Beefs Up Local Sports Sites

Following in the footsteps of ESPN Local and CBS Sports, Comcast will develop local sports sites on the back of its existing TV properties. Comcast has already launched Comcast SportsNet New England, which it calls “the most comprehensive and dedicated…

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