The Path to Purchase Crosses the Pond

Over the past six months, we've covered the handful of installations from the Path to Purchase study co-produced by Telmetrics, xAd and Nielsen. --Telmetrics/xAd Mobile Local Data, Take 3: Restaurants --Telmetrics and xAd Release Second Wave of “Path to Purchase” Study…

Read More

PagesJaunes is now Solocal

The French search and directory company PagesJaunes Groupe has launched a new corporate brand along with its 2012 earnings announcement. The company is now called Solocal Group, an obvious play on SoLoMo (social, local, mobile). The new corporate brand coincides…

Read More
  • 1
  • 2