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Yes, Millennials Make Phone Calls

As discussed at December's BIA/Kelsey NEXT, millennials are what's really next.  Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere. But with this generation's rise has come…

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Brand-To-Local: It’s All About Co-op (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…

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NOW Podcast: Shuddle Shuts Down

Abid Chaudhry and I discuss the fall of Shuddle, the Bay Area-based "Uber for kids" startup that closed its doors today after raising $12.2 million. What does this suggest for high-value vertical on-demand services? Can they differentiate enough to separate…

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Cracking the Brand-to-Local Code (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…

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