Programmatic: It’s All About Local Audiences (video)
Most display ads on desktop and mobile are now bought programmatically. And the practice is extending into other ad mediums like local television. With this backdrop, BIA/Kelsey ran a workshop at the recent Programmatic I/O and the session video is available.
As BIA/Kelsey managing director Rick Ducey discussed with a procession of speakers (Centro, Cox Media Group, Yashi, Essence Digital, 22Squared and Toyota), programmatic campaigns are increasingly finding higher ROI through local audience targeting.
See the entire session embedded below.