Most display ads on desktop and mobile are now bought programmatically. And the practice is extending into other ad mediums like local television. With this backdrop, BIA/Kelsey ran a workshop at the recent Programmatic I/O and the session video is available.
As BIA/Kelsey managing director Rick Ducey discussed with a procession of speakers (Centro, Cox Media Group, Yashi, Essence Digital, 22Squared and Toyota), programmatic campaigns are increasingly finding higher ROI through local audience targeting.
See the entire session embedded below.