BIA Category default for all posts.
Economic Pulse: BIA’s Monthly Quick Take for April 2024 Author: Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services April is one of my favorite months. As we emerge from the cold of Winter, I find an extra spring in…
BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024 Author: Suzanne Ackley, Senior Research Analyst Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political…
Economic Pulse: BIA’s Monthly Quick Take for March 2024 Author: Nicole Ovadia, VP, Forecasting BIA Hello Readers! Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments…
Retail Media Networks Pull Tighter on Closed Loop Marketing Author: Rick Ducey, Managing Director, BIA Advisory Services We are in a Big Media meets Big Retail moment of innovation and maturation in marketing and advertising. This has implications for how…
Local CTV and FAST Services Sales 2024 Outlook: Podcast with Premion's John Vilade Author: Rick Ducey, Managing Director, BIA Advisory Services The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of…
New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12 Billion Market Author: Mark Dugan, Director - Data Insights & Client Relations In today's increasingly digital world, healthcare advertising is ripe for innovation and growth. A…
Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler,…
Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists twice and scan our long to-do lists. Many have begun…
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify…
It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time…
There's just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being…
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let's take a look at a…
Todd Handy, SEBPO's chief revenue officer joined BIA's Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so…
Nexstar Media Group recently released a Request for Proposals seeking, "a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses." This is a critical time for…
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the…
Anniversaries present a key moment to recognize the people behind one’s success. That is exactly what I’d like to do as BIA celebrates its 40th anniversary this September. As I think about the 40 years, I am grateful for the…
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020's $2.07 billion to $2.64…
With the first Republican Primary debate happening last week, there is no denying that the 2024 Presidential Election Cycle is upon us. While the actual election isn’t scheduled for more than 14 months from now, it’s not too early to…
With the first Republican Primary debate finished, “Primary Season” for the 2024 Presidential Election is officially upon us. This makes it the perfect time to dive in and compare what happened in 2020 to what we are expecting in 2024…
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let's start with the spend estimates first. With the 2023…