Santa’s Addressability Problem

Santa’s Addressability Problem

In spite of the rise of marketing clouds, data science, and martech capable of matching individual consumers to specific data from disparate collections of data, we have an Addressability Problem. Let's view what this means with a timely use case.…

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Vantage Points: Why All The Fuss About Disney+?

Vantage Points: Why All The Fuss About Disney+?

Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on the launch of Disney+. Recently,…

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Vantage Points: AT&T Media Strategy 2019

Vantage Points: AT&T Media Strategy 2019

In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on AT&T's media strategy and technical advancements that are having a dramatic effect on the…

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