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Producing Value and Revenue with Digital Video

BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from…

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More Yell, Less Hibu in the Future

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change…

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Is Amazon Testing a Local Marketplace?

Amazon has been reported to be prepping a local services marketplace test in one market. If the article is accurate, this effort won't necessarily be adopted into a nationwide product -- Amazon frequently tests product concepts -- but should be…

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Facebook's Ted Zagat: 6 Key Trends in Local

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager…

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Facebook’s Ted Zagat: 6 Key Trends in Local

Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight Summit West in San Francisco today, Local Product Marketing Manager…

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The Product Marketing to Sales Hand-Off

The media sector has been caught up in a cycle of introducing numerous products each year or into each sales cycle to either give sales something new to bring to customers or to take advantage of an opportunity within their…

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