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Watch: TKG Webinar on Local Media

Peter Krasilovsky, Matt Booth and I did a webinar this week, hosted by "the Commando" Dick Larkin. The content was essentially a preview of the topics we'll hit during our Interactive Local Media conference that takes place Nov 19-21 in…

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Precision Tune, DriverSide Team Up for Online Auto Profiles

Precision Tune Auto Care, which has 300 franchisee-owned stores, is the first major auto-care chain to sign up for DriverSide's new co-branded version of its online vehicle profiles. The profiles include maintenance records. Customers can also receive reminders and special…

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Mark Cuban, Jonathan Kraft Invest in CitySquares

Mark Cuban, the dot-com entrepreneur who has launched Broadcast.com and HDNet and now has greater renown as the colorful owner of the Dallas Mavericks, has given the entire local ecosystem a big shot in the arm by investing in CitySquares,…

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Yotify Goes for a Metasearch Approach

Search and alert service Yotify has entered the scene with a wide-reaching value proposition to do the legwork in finding people, places and events for you. On one level, it's similar to a lot of aggregators we've seen, like Oodle,…

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Real Estate Woes (Finally) Hit Zillow, Redfin

It is counterintuitive that Web 2.0 real estate sites would continue to grow their audience and ad dollars while the industry “scrapes along the bottom” for years to come. The sites, though, still say they are growing. “Fear, value-shopping, and…

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Friday Yellow Pages Potpourri

This from a guy who has managed most of a lifetime without using the word "potpourri" in a sentence ... At any rate, here is a rundown of some Yellow Pages-related items of note from the past week. It's the…

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Topix CEO on Site’s Evolution as a Local Portal

When Topix first came on to the scene in 2003, it primarily crawled local news. These days, the 30-person company has largely remade itself into more of a local portal, especially for smaller markets. It still isn’t profitable, but CEO…

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Google Extends Reach in Television

Google announced today that it will partner with Harris Corp. in order to tap into its television inventory. Harris has an existing network that places television ads where there is remnant inventory. According to the release: Using current traffic system…

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Latest News on Upcoming ILM:08 Conference

We’re just about ready to go with Interactive Local Media 2008, which is Nov. 19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event -- and the first one for The Kelsey…

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MerchantCircle Enlists Feet on the Street

MerchantCircle today announced that it will tap into its base of merchant listings to aide in selling its local marketing services. This comes with the notion that these 630,000 businesses are already entrenched in the community and selling their own…

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Print Skepticism Abounds in Tough Times

I read two columns today that had similar themes regarding SMBs' general need to adopt better local marketing strategies. Carrie Hill's Search Engine Watch column argues the relatively weak ROI transparency of print advertising (compared with online), while Danny Sullivan's…

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A Conversation With Center’d

We've heard bits and pieces over the past six months about Center'd -- the company that was repurposed and re-branded from FatDoor. After information leaked out about the stealth-mode company back in April, we've been able to spend some time talking…

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Relocating? New Service Finds Similar Neighborhoods

Neighborhood-level intelligence isn’t always easy to find, for residents, travelers or resettlers. We have neighborhood boundaries, courtesy of the sociologists and mapmakers at Urban Mapping. But other information can be scant. Now we have another view from the real estate…

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Angie’s List Giving Away Flip Video Cameras for 15 Reviews

Getting people to submit reviews is hard. We’ve seen incentives such as $5 coffee cards (a lot), $10 gas cards and direct donations to charity (Insider Pages’ current model). People complain that reports that are stimulated by such efforts aren’t…

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