Mediaweek Coverage of WMS
Mediaweek’s Katy Bachman was front and center at this week’s Winning Media Strategies conference in Washington, D.C. (thanks for all the questions from the front row, Katy).
She wrote yesterday about BIA/Kelsey mobile forecast data and some themes that emerged throughout the show. Many broadcast media companies showed a clear interest in mobile and in the “three screen” strategy. See her write-up here.