Local TV Web Sites Beat Other Media on Audience Traffic, Engagement

According to the Internet Broadcast Local Index for May 2009, local TV station Web sites beat all other local media sites in total local minutes in 28 of the top 50 markets. BIA/Kelsey analysis of the April 2009 IB Local Index focused on how local TV stations also out-deliver newspapers in Web audiences by sometimes more than three to one. Local TV stations are getting the formula down for running successful Web sites for attracting and serving audiences.

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