Outside.in Teams With NY Post for Hyperlocal
Local media companies have been experimenting with different models for hyperlocal. Some are publishing their own blogs; others are building relationships with specific bloggers. Others are partnering with aggregator sources.
The New York Post has chosen the latter path, having formed a relationship with Outside.in, which has developed a specific “Outside.in for Publishers” program. The Post follows the lead of the Chicago Tribune in using Outside.in’s hyperlocal feeds.
Outside.in is working with the Post on its Local News section, which includes separate sections for each of the five boroughs, and now provides Neighborhood News Pages for specific neighborhoods. Included in the feeds is content from the Post’s sister News Corp. neighborhood and local properties in Brooklyn, the Bronx and Queens. These include The TimesLedger Newspapers of Queens and The Courier-Life Newspapers in Brooklyn. Outside.in, however, is not directly working with them.
The non-Post, News Corp. properties are combined into Yournabe.com, which is powered by Town News. The local portal includes online articles from 152 local publications.