Google's Hotpot was a notable product launch that got lots of attention in the tech press and analyst corps, but hasn't yet generated the mainstream attention it deserves. That should change, and especially when it finds its true calling in…
Not sure it's the right audience, but this tweet by the Red Cross is now the top tweet for #TigerBlood. I give them a Type A for creative use of current events to increase awareness. Can your business ride @CharlieSheen…
Many of you no doubt heard that the new iPad2 was just unveiled. The invitation for the press event made no secret that it was an iPad related announcement (a giant “2” signified the date as well as “iPad2”).
One surprise, however, was the appearance of Steve Jobs mid-sick leave. He started out with some general stats around Apple products that were positioned as the “post PC blockbusters” (iPod, iPhone, iPad). Here are a few numbers announced:
— 100 million iPhones sold
— $2 billion paid to iOS developers
— 200 million iTunes accounts
— 100 million iBooks downloaded
— 65,000 iPad specific apps (compared with 100 apps for Android’s Honeycomb tablet OS)
On to the main event: 2010 was positioned as the year of the iPad. But 2011 so far has been the “year of the copycats,” including HP, Samsung and Android (ouch!). Still, Apple sold 15 million iPads in 2010, accounting for $9.5 billion in revenues and a 90 percent market share.
Now to once again set the bar is the iPad2. The impressive list of new features includes:
One of the slides we presented at last week’s Social Local webinar was from my Local Reviews Ecosystem post. We sped through it and given the brouhaha that has been bubbling up between Google and reviews sites like Yelp and TripAdvisor over the past year, I thought it might be of interest to repost it.
As I mentioned in the earlier post, in my survey of 20 SMB SEM consultants about their top social media client priorities for 2011, review generation and review management was by far the highest on the to-do list.
As you can see from the infographic, the ecosystem is complex, just like the entire local search ecosystem is complex — David Mihm’s chart on how local search services are connected deserves to be included in a Where’s Waldo book. But within that complexity lie amazing green fields of opportunity for innovation. Some thoughts on how you might approach the sector:
In the run-up to any given BIA/Kelsey conference, I'm continually asked about the makeup of our typical audience. This is a good question from both attendees and speakers trying to devise the proper tone for their presentations or prepared panel fodder.…
It's no secret that local discovery is becoming one of the central trends in mobile advertising. This replaces the search based paradigm that ruled the desktop, in favor of pushing content that is geographically relevant. The portability of the device…
In case you missed them, here are a few headlines and links to posts we've written over the past week from the wide world of mobile sports. -- More Infographics for Your Friday Pleasure (Update) -- More Infographics for Your…
And just like that ... Foursquare is at it again. A fresh infographic -- just in time for the Oscars -- illustrates check-in activity around certain movies. The rise of the infographic continues. This one's pretty self explanatory.
SuperMedia announced today that Local Matters CEO Mat Stover will join SuperMedia as its chief marketing officer, effective on March 7. Stover will report to SuperMedia CEO Peter McDonald. Stover and McDonald go way back, having served together on the…
I was talking to a colleague earlier about the rise of infographics. Yesterday, we saw one from The Dealmap, and recent notable ones include Facebook and Foursquare. My all-time favorite is Napoleon's March. They're fun, illustrative, viral and of course promotional for whoever…
Groupon’s spectacular growth has now been quantified. According to an internal memo leaked to The Wall Street Journal, Groupon had $475 Million in revenues in 2010, and $760 million worldwide, with a presence in 35 countries. It also had 51…
This week we officially launched the new Social Local Media Continuous Advisory Service (SLM CAS for you acronym junkies). Thanks to the hundreds of you who joined our kick-off webinar yesterday. One of the topics we covered in the webinar…
Today I had the chance to talk to Karl Weigl, managing partner of market research firm BRS Group. The firm generates consumer behavior metrics across a wide range of industries like tech & financial. This includes all-important consumer usage patterns -- an…
Following a discussion of its 2010 full-year results, Dex One’s leadership team outlined a new strategy today that it says will restore the company to positive revenue growth by the second half of 2012, with print stabilizing to single-digit declines.
One of the key elements will be the Dex Guaranteed Actions, a performance-based model tested beginning last year in Phoenix and recently launched in Seattle and Minneapolis, with a gradual rollout in other markets. The program essentially guarantees advertisers a predetermined number of business leads.
Dex leaders say the program succeeded in changing the sales conversation from price to performance, and is seen as a key element in the company’s efforts to stability print revenue declines from their current high double digits to mid-single digits within two years.
CEO Alfred Mockett and his team outlined a number of key objectives and supporting initiatives, among them:
* The company projects it will move from 10 percent digital to 30 percent digital revenues by 2012.
* DexOne is planning to convert its 2.2 million free business listings into paid. Mockett describes free listings as an “historical anachronism.” Converting to paid will generate revenues and also direct more leads to paid advertisers, Mockett said.
* The company is investing in its sales force, arming it with iPads and launching the Dex One Sales Academy to improve both initial and ongoing sales training.
Yellow Pages Group New Zealand has agreed to surrender Internet domain names associated with one of its competitors, which sued YPG for trademark infringement. The suit was brought by the Localist, a local online directory competitor owned by the New…
We're discussing it on the Social Local Webinar today and Will Scott sent me this presentation on the subject Likes to Leads - Actionable Social Media Analytics View more presentations from Search Influence
The Dealmap reports that after nine months, it is off to a healthy start as a source and distributor of local and daily deals. It reports 11 million daily API queries and 1.4 million users -- including the users of…
Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.). Now, it is set on building a mobile strategy. The…
Just a few months after it relaunched its mobile app around the idea of local discovery (an overall mobile trend), Where yesterday launched another set of discovery features for iPhone and Android. Central to the new app is Perfect Places, a discovery…
This morning I received a note from Adaffix CEO Claudia Poepperl about a deal the company formed with Orange Austria to integrate directly into the carrier's network infrastructure. As anyone in the mobile game knows, carrier deals (especially pre-iPhone) are like gold.…