This afternoon at the Local Search Association Conference in Las Vegas, a panel of mobile ad companies batted around ideas and examples of where they're seeing efficacy. The panel, moderated by Greg Sterling, included: Tim Garcia, Vice President, Business Development,…
This morning at the Local Search Association conference in Las Vegas, incoming chair Bill Dinan and association president Neg Norton outlined how a changing marketplace in Yellow Pages and local search are driving the need for changes in the association.…
Today at the Local Search Association conference, Bob Sanders, President and COO, AXIOM Sales Force Development, zeroed in on some strategies for sales organizations to deal with quickly changing marketplaces. As was discussed in this morning's SMB session, it's a…
To kick off the Local Search Association conference in Las Vegas, we saw lots of data on where SMBs are in the current environment of media transformation, and what it means for providers of local advertising. Greg Sterling, Senior Analyst,…
Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings…
We've been watching a growing trend in Local Media where advertising providers are facing the SMB "fragmentation" challenge by finding clever back door ways into their wallets. This isn't necessarily new but it's taking on new forms, and finding more…
Mobile analytics provider Flurry announced today that it will launch its own real time bidding (RTB) mobile ad exchange known as the Flurry Marketplace. The new exchange will be integrated with its supply-side platform AppSpot, and reach more than 300…
Last week we released our mobile local media forecast -- one component of a forecast that spans all local ad media. The centerpiece of this mobile portion is the U.S. mobile local ad outlook, going from $1.2 billion last year…
Over the past few months, BIA/Kelsey has been looking at various SMB-focused sales approaches among both traditional media players and digital pure plays. Our objective was to establish a common set of best practices. We discovered early on that the…
I am personally looking forward to Solocal CEO Jean-Pierre Remy's presentation later this month at the Local Search Association's annual conference in Las Vegas. Solocal, which recently changed its name from PagesJaunes, is the leading search and directory company in…
Yellow Media's longtime CEO Marc Tellier is stepping down and the company is seeking a replacement who can lead it through a full transformation to digital. Tellier has been at Yellow Media's helm since October 2001. He has agreed to stay…
At this week's Leading in Local conference we introduced a new dimension. From now on, we'll be holding startup competitions in order to invite "new blood" into the atmosphere. This builds from the Future Stars program we launched last year.…
To close out BIA/Kelsey's Leading in Local Conference, Hearst Executive Vice President and BIA/Kelsey conference regular Lincoln Millstein gave a cautiously optimistic view of print media's future in a brave new mobile and social world. Brand equity and direct local…
Today at BIA/Kelsey's Leading in Local Conference, Google Channel Sales Bus Dev lead Kesh Patel uncovered several aspects of Google's local efforts. Besides his former life as a 7-11 franchisee (before it burned down), and his first Google role to…
This afternoon at BIA/Kelsey's Leading in Local BIA/Kelsey launched its version of the Shark Tank start up competition, the LOCAL Liftoff Awards, where three finalist companies gave a short pitch, followed by a brief grilling by celebrity judges Randy Parker, the…
This afternoon at BIA/Kelsey's Leading in Local, David Kidder, serial entrepreneur, angel investor and author of the "Start-up Playbook" offered some tips that separate the truly great entrepreneurs from the also-rans. Some of his advice includes: * Don't do things you…
Last week at BIA/Kelsey's Leading in Local Conference, a panel of players in the local deals and loyalty space walked through the biggest opportunities and pain points they're facing. Tom Beecher: President and CEO, Cartera Commerce Angus Davis: Founder and…
Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off a busy morning here in Boston. Busby shared that, somewhat…
Last week at BIA/Kelsey's Leading in Local Conference, Foursquare CRO Steven Rosenblatt outlined some of the company's current initiatives. These are mostly built on the premise that lots of underlying technology is disrupting the old ways of local advertising beyond…
This afternoon at BIA/Kelsey's Leading in Local, Neal Polachek, board advisor for vSplash, offered an analysis suggesting local independent pizza owners must get more sophisticated online or the rest of us will be stuck with a choice between Dominos and…