Digital ad fraud, by some measures, is an extremely attractive “business” boasting both high growth and high margins. Ad fraud is when ads are sold but not shown to humans or not shown at all, but still billed to the…
BIA's complimentary Geotargeted Ad Fraud webinar, Wed March 21st from 2pm-3pm EST, tackles both a well-recognized and growing problem in digital media. In this webinar, we’ll dissect what’s going on in geotargeted ad fraud and explore the different kinds of fraud…
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to…
