Small businesses use technology and tools along with their advertising and marketing to run their businesses. Depending on the type of small business there are differences in what they use and adopt. We delve into the differences and similarities of…
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021.…
Google has made lots of waves in tech and media worlds with last week's revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has…
The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…
The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…
It's no secret that local discovery is becoming one of the central trends in mobile advertising. This replaces the search based paradigm that ruled the desktop, in favor of pushing content that is geographically relevant. The portability of the device…