BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024
BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024 Author: Suzanne Ackley, Senior Research Analyst Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political…