The Boston Globe – BIA/Kelsey

ILM East: Social Innovation in Local Media

March 26, 2012
BIA Advisory Group

Two leading digital executives from the Boston Globe shared some of the innovative ways the newspaper is using social media to connect with Boston consumers and extend the newspaper's relevance in the community. Lisa DeSisto, chief advertising officer/GM of Boston.com,…

Hyperlocal Lives? GoLocal24 Preps Second Site

January 6, 2012

No one talks much about certain topics after public crashes -- even when the opportunity remains clear. Hyperlocal is one of these. TBD.com in Washington, D.C., crashed last February, and there is a lot of speculation that Patch.com has become…

Stay Connected

Sign up and receive our daily newsletter - Local Media Watch - full of analyst insights and analysis on local advertising and marketing.

var localizedErrMap = {}; localizedErrMap['required'] = 'This field is required.'; localizedErrMap['ca'] = 'An unexpected error occurred while attempting to send email.'; localizedErrMap['email'] = 'Please enter your email address in name@email.com format.'; localizedErrMap['birthday'] = 'Please enter birthday in MM/DD format.'; localizedErrMap['anniversary'] = 'Please enter anniversary in MM/DD/YYYY format.'; localizedErrMap['custom_date'] = 'Please enter this date in MM/DD/YYYY format.'; localizedErrMap['list'] = 'Please select at least one email list.'; localizedErrMap['generic'] = 'This field is invalid.'; localizedErrMap['shared'] = 'Sorry, we could not complete your sign-up. Please contact us to resolve this.'; localizedErrMap['state_mismatch'] = 'Mismatched State/Province and Country.'; localizedErrMap['state_province'] = 'Select a state/province'; localizedErrMap['selectcountry'] = 'Select a country'; var postURL = 'https://visitor2.constantcontact.com/api/signup';