The Yellow Pages Association has launched its own blog, apparently to add its voice to the ongoing blogosphere debate on the future of Yellow Pages.

The blog’s first post from YPA President Neg Norton explains the rationale for the blog this way, “We’re seeing so much interest in the Yellow Pages industry and where we’re headed that we thought this would be the perfect outlet for us to contribute to the discussion.”

Norton continues, “We’ll also use the blog to post interesting data, comment on small business and local search trends, highlight news from our members, and offer candid observations about discussion on our industry.”

We wish this effort well and hope to have an opportunity to contribute. There are a lot of voices weighing in on Yellow Pages on the blogosphere. Many provide cogent observations on where Yellow Pages fits into today’s media mix, while some others just do not seem to wish the industry well.

In this environment, the YPA is wise to weigh in with its own vehicle in order to add another perspective to the debate.