Association Merger Agreement Finalized

The long-awaited merger agreement between the Yellow Pages Association (representing publishers) and the Association of Directory Marketing (representing Yellow Pages ad agencies, or CMRs) has been approved by the groups' respective boards. Now the deal faces membership approval, which appears…

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Sensis Goes 3-D on Nav Platform

Motorists in Melbourne, Australia, can now navigate their city in 3-D using the Whereis navigation system, produced by Sensis, Australia's leading directories publisher. Whereis is rolling out 3-D city models this week. The product focuses on Melbourne's central business district.…

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ADP Members Focused on Business Basics

I've just returned from the Association of Directory Publishers midyear meeting in Orlando, Florida, where roughly 150 operators and vendors gathered to network and share best practices in a challenging time for independent publishers. One publisher I spoke with said…

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Tree.com Focuses on Brand Synergies

Speaking at TargusInfo’s recent Online Lead Quality Summit in Las Vegas, Senior VP and GM Greg Hanson said Tree.com is “taking a multichannel marketing approach that will provide synergies between all the brands. “There is a lot of engagement before…

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