In keeping with tradition, BIA/Kelsey released its annual “Picks and Predictions” report this week, offering a collective view on the events that will drive the 2013 agenda in our local media coverage areas — directional, interactive, mobile, social, vertical and video.
This year’s predictions are an eclectic collection, covering everything from mobile ad revenues to cloud based computing for small-business advertisers to reputation management and more. We took a different approach this year than from years past. Rather than publish individual reports for each of our advisory services, we asked our analyst each to submit three to five predictions. From these we selected the 10 deemed the most compelling and published them in a single report. You can see the top 10 list below.
Since the report represents just a sampling of our analyst prediction, we plan to share some of our 2013 predictions “outtakes” in a series of blogs over the next few weeks. So keep an eye on Local Media Watch for more of our analysts’ outlook for the new year.
BIA/Kelsey clients can access the “Picks and Predictions” document by logging in to Client Resource Center and looking for “BIA/Kelsey’s Annual Analyst Picks and Predictions.”
On January 23, BIA/Kelsey’s analyst team will review their predictions in a webinar that is free to all. Click here to register for the webinar, “Top 10 Predictions for Local Media in 2013,” which begins a 2:00 pm U.S. Eastern time.