Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey’s VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey’s Media Ad view. Media Ad View is BIA/Kelsey’s research product that offers a market by market view of the local media pie.
Fratrik stated, “Local media advertising revenues will climb to $151.5 billion in 2017.” He also communicated that BIA/Kelsey’s goal is to help clients leverage the real business opportunities inherent in this growth to solidify their leadership position.
“Our research-driven data, strategic analysis and competitive intelligence can help clients make the right decisions,” said Fratrik. Fratrik went out further to outline 7 steps that BIA/Kelsey does to help clients:
Step 1: Acquire reliable view of the local media landscape
Step 2: Size the current and future local market
Step 3: Profile the competition
Step 4: Track advertiser trends
Step 5: Understand the changing consumer
Step 6: Operate with reliable, actionable market insights
Step 7: Create a concise strategic roadmap
As the leading experts in cross-platform local advertising, BIA/Kelsey can help design a business strategy that drives new levels of success for media companies. BIA/Kelsey’s local media & advertising expertise helps clients understand the dynamics of their local marketplace, and identify, analyze and manage the competition. Media Ad View Plus delivers the media industry’s most reliable, comprehensive data and insights, Media Ad View is used by many of the largest media companies in the U.S. to evaluate market opportunities across multiple dimensions: market, media and business category.