Local Corp.‘s Krillion has spent the last year and a half expanding its platform for local network and as a result, successfully launched its new Havvit app two weeks ago. Krillion is the localization engine that provides aggregated and structured local product shopping data to Local Corp.’s business customers and channel partners. Local Corp. recognizes the need to transform itself into a mobile-local company and the Havvit app is a step toward that objective.
The Havvit App is designed to help consumers track items they are looking to purchase at all of their favorite stores. They are able to check what other stores are carrying the product they are looking for and compare prices. The app also does not have to be open to work so it is on the lookout for the best prices all the time and it has a GPS feature to help customers get to the stores that have the product they are looking for. The app can also be customized so that consumers can select which stores to follow.
Local wasn’t offering on specifics on Havvit’s performance to date. “We are not giving out any numbers yet,” says Sherry Thomas-Zon, VP of Local Shopping at Local Corp.”Initial feedback has been really great. This app serves as a fantastic showpiece of what Krillion data can do through its API. Some of its most important features are the app’s ability to address the different types of shoppers and the ‘my stores’ concept.”
National retailers are taking local much more seriously than they have in previous years. Krillion is able to provide help on the demand side and the direct response side. “We are working on test campaigns with very tight geo-fencing and testing the transition from mobile to in store,” Thomas-Zon said.