Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn’s use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase innovation in national to local digital marketing.
Eyeview Sales Director Ben Flaccus walked us through the program. Conn’s key challenge was finding a robust way to deliver its weekly circulars in an era of declining print newspaper circulation.
“We were able to combine the wealth of data that exists within online circular environment — in this case through G/O Digital’s ShopLocal circular warehouse — with the most powerful medium for delivering messaging, which is video,” Flaccus said.
The Go Local Award winners will be announced this week at BIA/Kelsey’s Leading in Local: The National Impact conference in Atlanta.
Watch this video to learn more about the program, how it worked and the results it produced.