BIA's recent forecast for 2021 shows Radio as #5 among the top five ad media for local spending. Mobile (smartphones, tablets) and Online (desktops, laptops) claim the #2 and #3 positions. If we combine the spending across these three media…
The $15.7 billion BIA is estimating in ad spend for local television (broadcast and online), while down from 2020 levels of $16.8 billion, represents a strong recovery for the media when you remove the unprecedented amounts of political ad spend.…
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase…
BIA Advisory Services estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021, up 2.5 percent year-over-year from $134.1 billion in 2020. Even without the presence of significant political advertising, BIA expects this…
The advertising community is very supportive of the FCC's proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This change would include the ability to offer geotargeted ads, news,…
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on…
BIA convened an expert panel of OTT industry thought leaders who shared their insights, recommendations, frustrations and excitement about Connected TV. The session was moderated by Mitch Oscar, BIA advisor and Advanced TV Strategist for USIM. The webinar is available…
NAB Show New York brings together three top CFOs from local TV on a main stage panel to share their insights and learnings from a unique year (we hope). The BIA-moderated session, Local TV Industry CFOs Update meets on Thursday,…
BIA tracks the OTT space closely, including producing an OTT ad-spending forecast for every local TV market. BIA expects local OTT ad spending to reach a total of about $1 billion in 2020. In a new report out by TV[R]EV's…
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA's forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to…
BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook's political advertising that has developed…
In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact on the sales process as we shift from live meetings…
BIA's August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its…
In BIA's August forecast update, the Leisure/Recreation super vertical suffered the greatest declines in ad spending for 2020. The eleven subverticals will show overall ad spending declines in 2020 versus 2019 ranging from -27.3 percent to -38.0 percent. Theme 1:…
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, "now what?" The TV of Tomorrow (TVOT) virtual conference features…
BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we'll examine how addressable TV has become a dynamic space…
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve through…
TV[R]EV's latest report, Eyes on Local, digs into why local TV has growing value to both national and local buyers by exploring innovations in ad technology, data, and audience consumption patterns and impacts of the pandemic. The report provides insights…
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…
Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth…
