Piloting The Pandemic Storm

Piloting the Pandemic Storm

Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they…

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COVID-19 And Impacts On Local Advertising

COVID-19 and Impacts on Local Advertising

The COVID-19 pandemic has propelled the local media market into a situation where normal rules don't apply, and the new playbook hasn't been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a…

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Home Improvement Advertising During Covid-19

When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers and HVAC, and home…

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ATSC 3.0’s Identity Crisis

ATSC 3.0’s Identity Crisis

NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We're still…

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Eyeing Voice Search For Local Businesses

Eyeing Voice Search For Local Businesses

How Can Local Businesses Be Found in Voice Search? With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we  tap the perspectives of various lookout points from around the local media and tech sectors. The…

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Online Radio Ads = Local Ad Opportunity

Online Radio Ads = Local Ad Opportunity

Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…

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Building Your 2019 Revenue Budget: Part 2

Building Your 2019 Revenue Budget: Part 2

It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…

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