I attended Warrillow & Co.'s Canadian conference in Toronto this morning where more than a hundred eager marketing managers gathered to hear about the latest trends in reaching the 2.3 million small businesses in Canada. John Warrillow’s opening presentation referenced…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
When it comes to third-party local ad sales, apparently, more is the merrier -- especially with the powerful incentive of ReachLocal’s $300 million valuation. Yodle and Ambassador Internet are two of the more recent names to consider, on top of ReachLocal,…
Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…
ReachLocal, a provider of local online marketing solutions for SMBs, has raised $55.2 million in new financing. This is on top of the $12.7 million it has raised since its founding in 2004. The new funds give ReachLocal an estimated…
New West Publishing is a different kind of local company -- one that uses Web tools, journalism and themed conferences to track the development of an entire region: The Rockies. Launched by former Industry Standard editor Jonathan Weber -- a…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
Grayboxx Founder Bob Chandra responded, via phone, to criticisms of the site’s launch in Burlington, VT, which resulted in a lot of off-the-mark rankings. Chandra acknowledged that Burlington (population 38,000, with a metro area of about 130,000) may be “too…
Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote…
If we’ve learned anything in 10 years, it’s that building SME Web sites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via…