Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the…
The default strategy for many start-ups is to plan to be acquired by Google or Microsoft. But the M&A scene is much more complex than that. Jordan, Edmiston Group Co-President Tolman Geffs, speaking today at IAB's Annual Leadership Meeting in…
It's been made clear here and other places that mobile devices enable advertising that's much more granular and targeted than the PC. We've also argued that the ad formats and campaign objectives should therefore be de-coupled from online equivalents. But there…
What if consumers could personalize the ads and content they see when they open utility sites such as Google, or portal sites such as Yahoo? That’s the idea behind Optini, a new 12-person company based in Utah that has developed…
The new breed of content aggregators is among the biggest bets in online media. These companies are assembling content from hundreds of thousands of contributors, optimizing it on the search engines so it is easily found and syndicating it. Demand…
Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts,…
Digital media is more cannibalistic than complementary and is seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell Inc. The survey…
Rumors have been flying that Google is poised to buy Trulia, “the real estate search engine” that competes with, among others, Zillow (which just said it is aiming to IPO in 2011). But according to reports by attendees, no information…