The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points…
Given the rapid growth of mobile "near me" searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It's not just about contextualized and location-targeted content, it's about clean and accurate location…
U.S. mobile ad revenues will grow from $23 billion this year to $62 billion by 2020. That's according to BIA/Kelsey's latest local advertising forecast, released today. The forecast is broken down into media such as online, television, and print. Today…
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a recent BIA/Kelsey report, Mobile Local…
SMBs are increasingly turning to mobile advertising*, according to BIA/Kelsey's Local Commerce Monitor, Wave 19 (Q3/2015) survey of small and medium businesses. In Wave 18 (Q3/2014), 21 percent of SMBs surveyed reported using some type of mobile advertising. That number…
A question has loomed over media and tech worlds lately: What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This is…
Google has made lots of waves in tech and media worlds with last week's revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has…
Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content. In a presentation last week, I went through…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
