new technology – BIA/Kelsey – Local Media Watch

Conversational Commerce Enters Its Sophomore Year

February 14, 2017
BIA Advisory Group

Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we're in the "trough of disillusionment." That's not to say that the sector has cratered... but that things slow down as…

SMB Data Point of the Week: Choosing New Ad Tech

December 2, 2015
Suzanne Ackley

More and more SMBs are using technology to compete against much larger competitors. What's important to SMBs when choosing new advertising and marketing technologies? According to BIA/Kelsey's Local Commerce Monitor, Wave 19 survey of small and medium businesses (SMBs), when…

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