Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…
The biggest boom in local is actually national. With geotargeting options, better metrics and better creative national brands and agencies are increasingly going the local route. GroupM research shows that 83 percent of brand advertisers expect their local online spending…
Eight billion dollars. That's the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater…
American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…
"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…
BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…
"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team…
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
How about that fourth screen? This growing media sector is projected to grow at an annual CAGR of 13.5 percent through 2013 with a total category take of $3.7 billion. But, trying to define what DOOH is and how to…