BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post left off. The report can be downloaded for free here.…
Connectivity, radical levels of integration between people, devices and services, as well as the evolving behavior of the Millennial generation are on tap during BIA/Kelsey NEXT in Los Angeles, beginning today. The conference is our annual look-ahead at new local…
As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here. This comes at an opportune time, when call monetization is…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
The age of smartphones... the age of big data... we're also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure…
Prompted by my writeup of Google's new mobile pay-per-call program, I had the chance today to speak with the executive team at RingRevenue. The company provides a platform for partners to monetize incoming calls. It private labels the platform for…
In late January, Google launched a new pay-per-call program for mobile advertisers. It emphasized the opportunity for local advertisers that are more interested in driving phone calls than clicks (or those equally interested in both). Today it expands the program…
