For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
Local Social Ads Are Driving Growth Businesses comfort with social media, the ease of use for ad targeting, and ability to reach local consumers are driving the growth. BIA’s U.S. Local Advertising Forecast 2019 forecast that local social is growing…
There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next "has been" social media website alongside Myspace are circulating the web. According to a…
According to DAC Group and Kantar's latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption. Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar…
Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial…
Today I am excited to announce that BIA/Kelsey has greatly enhanced its focus on social media to include dedicated coverage on our Local Media Watch blog and a new Continuous Advisory Service called Social Local Media. BIA/Kelsey Analyst Jed Williams…
I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…
The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability…
The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with…
The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…
For the past six months or so, Mark Canon, Yell's head of online, has been looking to either buy or partner his company's way into the recommendations and reviews space. As he put it, "At the center, our business is…
Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites…
AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google…
AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google…
Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in…
Topping the list of hot topics in digital media these days (besides iTablet rumors) is social gaming (i.e. Zynga), mobile social apps (i.e. foursquare), and mobile gaming. Mobile startup Booyah is combining all of them in an iPhone app called…
